A closer look at selected client projects.
What we were asked to solve, how we approached it, and what changed.
Case Studies
Aesthetically You
- Website design
- Local SEO
Aesthetically You is an award-winning, Care Quality Commission (CQC)-registered medical aesthetics clinic based in Liverpool city centre, providing advanced face and body treatments.
70%
70% increase in enquiries from Organic Search
(6 months) Local SEO groundwork and structured content improvements increased qualified enquiries while supporting long-term visibility.
Aesthetically You wanted a website that better reflected their services and supported local search visibility. The brief focused on restructuring the site, improving how key services were presented, and tightening the SEO foundations without overcomplicating the site.
What we worked on
- Website restructure and page flow
- Visual refresh and content alignment
- On-page SEO setup
- Local SEO groundwork
Result:
Organic search became a consistent and measurable source of new enquiries.
Making an impact
67%
Engagement rate from organic search (6 months)
Visitors arriving via organic search engaged more consistently, spending longer on the site and interacting with more pages and content.
84%
Key events attributed to organic
search
The majority of tracked key actions on the site originated from organic search traffic.
4,102
Organic sessions generated through local SEO
Organic search was the primary driver of website traffic during the measured timeframe.
Aesthetically You
- Website design
- Local SEO
Aesthetically You is an award-winning, Care Quality Commission (CQC)-registered medical aesthetics clinic based in Liverpool city centre, providing advanced face and body treatments.
Key results
70%
Increase in total sessions from Organic Search
67%
Increase in total sessions from Organic Search
4,102
Organic sessions in the measured period
84%
of key events attributed to Organic Search
The problem
The site made it hard for people to understand the services, and key pages weren’t performing well in local search.
What we worked on
- Website restructure and page flow
- Visual refresh and content alignment
- On-page SEO setup
- Local SEO groundwork
Sarason TV
- Website Redesign
- AdWords
Sarason TV is a UK-based retailer specialising in waterproof televisions designed for bathrooms and outdoor environments.
£25.7k revenue in 90 days from Google Ads
Google Ads
Sarason TV required a Google Ads strategy focused on driving purchases and high-value enquiries through search. Campaigns were built around purchase-led intent, supported by clear conversion tracking and ongoing optimisation.
What we worked on
- Google Ads account and campaign structure
- Purchase and conversion tracking
- Search intent and keyword targeting
- Budget control and bid optimisation
- Ongoing performance refinement
Result:
Google Ads produced consistent online sales while maintaining controlled acquisition costs.
Making an impact
£25.7k
Revenue recorded in 90 days
Ads consistently captured high-intent searches, resulting in regular phone enquiries.
76
Tracked purchases
Paid search spend was controlled and focused on high-intent searches, keeping enquiries commercially viable.
£34.66
Average cost per conversion
SEO supported ongoing enquiries by maintaining first-page visibility for core drainage services across multiple locations.
Sarason TV
- Google Ads
- Conversion tracking
- Campaign optimisation
Project snapshot
Industry: Consumer electronics
Location: UK
Services: Google Ads, conversion tracking, campaign optimisation
Sarason TV wanted to drive purchases for waterproof TVs while keeping ad spend controlled and measurable.
Key results
£25.7k
Conversion value recorded in the period
76
Tracked purchases
£34.66
Average cost per conversion
The problem
Paid traffic needed to convert more reliably, while performance had to scale without pushing costs up. Campaigns needed tighter structure and clearer signals around what was actually driving sales.
What we worked on
- Google Ads account and campaign structure
- Purchase and conversion tracking
- Search intent and keyword targeting
- Budget control and ongoing optimisation
Better Drains
- SEO
- AdWords
We worked on Google Ads and SEO to generate enquiries for core drainage services across Bournemouth and surrounding areas.
86
86 qualified enquiries generated from Google Ads and SEO
Campaign structure and local search visibility combined to drive consistent lead flow.
Context
Better Drains is a local drainage company covering Bournemouth and surrounding areas. We worked on Google Ads and SEO to generate enquiries for their core drainage services.
What we worked on
Google Ads
- Campaign structure for service-led searches
- High-intent keyword targeting
- Conversion tracking and optimisation
SEO
- Local SEO for drainage services
- Service + location visibility
- Supporting organic demand alongside paid search
Result:
Paid and organic search worked together to generate commercially viable enquiries.
Making an impact
86
Enquiries generated in the
measured period
Generated through Google Ads during the measured period, supporting both urgent call-outs and planned work.
£168
Average cost
per enquiry
Paid search spend was controlled and focused on high-intent searches, keeping enquiries commercially viable.
SEO visibility
First-page rankings across priority drainage searches
SEO supported ongoing enquiries by maintaining first-page visibility for core drainage services across multiple locations.
Better Drains
- SEO
- AdWords
Key results
86
enquiries generated
£168
Cost per enquiry
First-page coverage
Across multiple local drainage searches
Context
Better Drains covers Bournemouth and the surrounding areas. We worked across Google Ads and SEO to generate consistent enquiries for their core drainage services.
What we worked on
Google Ads
- Campaign structure for service-led searches
- High-intent keyword targeting
- Conversion tracking and optimisation
SEO
- Local SEO for drainage services
- Service + location visibility
- Supporting organic demand alongside paid search
Food for Paws
- AdWords
- National SEO
Food for Paws is a premium pet food brand focused on growing online sales and increasing repeat customers across the UK. The priority was clear: drive qualified traffic through search while building long-term organic visibility and maintaining profitable acquisition costs.
The strategy combined National SEO, Google Ads, and Google Shopping to capture customers actively searching for premium pet food while strengthening overall brand presence.
490
Orders and enquiries generated through SEO, Google Ads and Shopping campaigns
Context
Food for Paws wanted to increase national visibility, grow online orders, and create a scalable acquisition strategy across both organic and paid channels. The focus was on reaching customers actively searching for trusted pet nutrition products while improving overall return on ad spend.
What we worked on
Google Ads
- National SEO growth across the UK
- Google Ads for high-intent traffic
- Google Shopping campaign management
- Product and landing page optimisation
- Conversion tracking and reporting
- Ongoing performance and ROAS optimisation
Result:
Consistent high-intent enquiries while keeping cost per booking tightly controlled.
Making an impact
490
Tracked conversions
Paid search consistently captured urgent, ready-to-book searches, delivering strong volume while keeping costs tightly controlled.
£7.24
Average cost per booking
Costs were kept low by focusing on high-intent searches, ensuring spend translated into genuine bookings rather than low-quality enquiries.
£3.55k
Total ad spend over 30 days
Spend was scaled carefully to match demand, delivering consistent enquiry volume without pushing budgets beyond what made sense for the business.
Xpress Tyres
- Google Ads
Context
The focus was on generating consistent, high-intent enquiries for emergency and replacement tyre services, while keeping acquisition costs commercially viable. Campaigns were built around searches where speed, availability, and location matter.
Key results
490
Bookings and enquiries generated
£7.24
Average cost per conversion
£3.55k
Total ad spend in the period
The problem
Paid search needed to convert reliably at scale without costs rising. Campaigns required tighter structure and clearer intent signals to capture urgent, ready-to-book searches.
What we worked on
Google Ads
- Service-led campaign structure for mobile tyre fitting
- High-intent keyword targeting across emergency and replacement searches
- Conversion tracking to measure calls and enquiries accurately
- Ongoing optimisation to balance volume and cost