A closer look at selected client projects.
What we were asked to solve, how we approached it, and what changed.
Case Studies
Aesthetically You
- Website design
- Local SEO
Aesthetically You is an award-winning, Care Quality Commission (CQC)-registered medical aesthetics clinic based in Liverpool city centre, providing advanced face and body treatments.
70%
70% increase in enquiries from Organic Search
(6 months) Local SEO groundwork and structured content improvements increased qualified enquiries while supporting long-term visibility.
Aesthetically You wanted a website that better reflected their services and supported local search visibility. The brief focused on restructuring the site, improving how key services were presented, and tightening the SEO foundations without overcomplicating the site.
What we worked on
- Website restructure and page flow
- Visual refresh and content alignment
- On-page SEO setup
- Local SEO groundwork
Result:
Organic search became a consistent and measurable source of new enquiries.
Making an impact
67%
Engagement rate from organic search (6 months)
Visitors arriving via organic search engaged more consistently, spending longer on the site and interacting with more pages and content.
84%
Key events attributed to organic
search
The majority of tracked key actions on the site originated from organic search traffic.
4,102
Organic sessions generated through local SEO
Organic search was the primary driver of website traffic during the measured timeframe.
Aesthetically You
- Website design
- Local SEO
Aesthetically You is an award-winning, Care Quality Commission (CQC)-registered medical aesthetics clinic based in Liverpool city centre, providing advanced face and body treatments.
Key results
70%
Increase in total sessions from Organic Search
67%
Increase in total sessions from Organic Search
4,102
Organic sessions in the measured period
84%
of key events attributed to Organic Search
The problem
The site made it hard for people to understand the services, and key pages weren’t performing well in local search.
What we worked on
- Website restructure and page flow
- Visual refresh and content alignment
- On-page SEO setup
- Local SEO groundwork
Sarason TV
- Website Redesign
- AdWords
Sarason TV is a UK-based retailer specialising in waterproof televisions designed for bathrooms and outdoor environments.
£25.7k revenue in 90 days from Google Ads
Google Ads
Sarason TV required a Google Ads strategy focused on driving purchases and high-value enquiries through search. Campaigns were built around purchase-led intent, supported by clear conversion tracking and ongoing optimisation.
What we worked on
- Google Ads account and campaign structure
- Purchase and conversion tracking
- Search intent and keyword targeting
- Budget control and bid optimisation
- Ongoing performance refinement
Result:
Google Ads produced consistent online sales while maintaining controlled acquisition costs.
Making an impact
£25.7k
Revenue recorded in 90 days
Ads consistently captured high-intent searches, resulting in regular phone enquiries.
76
Tracked purchases
Paid search spend was controlled and focused on high-intent searches, keeping enquiries commercially viable.
£34.66
Average cost per conversion
SEO supported ongoing enquiries by maintaining first-page visibility for core drainage services across multiple locations.
Sarason TV
- Google Ads
- Conversion tracking
- Campaign optimisation
Project snapshot
Industry: Consumer electronics
Location: UK
Services: Google Ads, conversion tracking, campaign optimisation
Sarason TV wanted to drive purchases for waterproof TVs while keeping ad spend controlled and measurable.
Key results
£25.7k
Conversion value recorded in the period
76
Tracked purchases
£34.66
Average cost per conversion
The problem
Paid traffic needed to convert more reliably, while performance had to scale without pushing costs up. Campaigns needed tighter structure and clearer signals around what was actually driving sales.
What we worked on
- Google Ads account and campaign structure
- Purchase and conversion tracking
- Search intent and keyword targeting
- Budget control and ongoing optimisation
Better Drains
- SEO
- AdWords
We worked on Google Ads and SEO to generate enquiries for core drainage services across Bournemouth and surrounding areas.
86
86 qualified enquiries generated from Google Ads and SEO
Campaign structure and local search visibility combined to drive consistent lead flow.
Context
Better Drains is a local drainage company covering Bournemouth and surrounding areas. We worked on Google Ads and SEO to generate enquiries for their core drainage services.
What we worked on
Google Ads
- Campaign structure for service-led searches
- High-intent keyword targeting
- Conversion tracking and optimisation
SEO
- Local SEO for drainage services
- Service + location visibility
- Supporting organic demand alongside paid search
Result:
Paid and organic search worked together to generate commercially viable enquiries.
Making an impact
86
Enquiries generated in the
measured period
Generated through Google Ads during the measured period, supporting both urgent call-outs and planned work.
£168
Average cost
per enquiry
Paid search spend was controlled and focused on high-intent searches, keeping enquiries commercially viable.
SEO visibility
First-page rankings across priority drainage searches
SEO supported ongoing enquiries by maintaining first-page visibility for core drainage services across multiple locations.
Better Drains
- SEO
- AdWords
Key results
86
enquiries generated
£168
Cost per enquiry
First-page coverage
Across multiple local drainage searches
Context
Better Drains covers Bournemouth and the surrounding areas. We worked across Google Ads and SEO to generate consistent enquiries for their core drainage services.
What we worked on
Google Ads
- Campaign structure for service-led searches
- High-intent keyword targeting
- Conversion tracking and optimisation
SEO
- Local SEO for drainage services
- Service + location visibility
- Supporting organic demand alongside paid search
Food for Paws
- AdWords
- Google Shopping
- National SEO
Food for Paws is a premium pet food brand looking to grow online sales and increase repeat orders. The aim was to get in front of people already searching while building steady visibility over time and keeping acquisition costs under control.
SEO, Google Ads and Shopping were used together to capture demand and support ongoing growth.
£11.8k
£11.8k in online sales generated
SEO, Google Ads and Shopping campaigns worked together to capture demand and support consistent growth.
Context
Food for Paws is an online pet food brand focused on increasing sales and building repeat customer demand. We used SEO, Google Ads and Shopping to capture high-intent searches and support ongoing growth.
What we worked on
Google Ads & Shopping
- Campaign structure for purchase-led searches
- Shopping feed optimisation
- Conversion tracking and performance monitoring
- Ongoing bid and budget optimisation
Result:
Organic and paid search worked together to generate consistent online sales while building visibility across search and shopping channels.
Making an impact
£11.8k
Revenue generated
Revenue generated through online sales channels during the measured period.
283
Units ordered
Orders generated through combined paid and organic demand.
24.3k
Search impressions (3 months)
Search visibility increased across key product and brand queries.
Food for Paws
- AdWords
- Google Shopping
- National SEO
Food for Paws is a premium pet food brand looking to grow online sales and increase repeat orders. The aim was to get in front of people already searching while building steady visibility over time and keeping acquisition costs under control.
SEO, Google Ads and Shopping were used together to capture demand and support ongoing growth.
Key results
£11.8k
£11.8k in online sales generated
SEO, Google Ads and Shopping campaigns worked together to capture demand and support consistent growth.
Context
Food for Paws is an online pet food brand focused on increasing sales and building repeat customer demand. We used SEO, Google Ads and Shopping to capture high-intent searches and support ongoing growth.
What we worked on
Google Ads & Shopping
- Campaign structure for purchase-led searches
- Shopping feed optimisation
- Conversion tracking and performance monitoring
- Ongoing bid and budget optimisation